A multi-brand operator was juggling support, VIP, and compliance tasks across disconnected tools. They needed one CRM that understood brand boundaries, shared infrastructure, and operator workflows — not a generic SaaS with iGaming plugins.
The challenge
Agents had to know which brand a player belonged to, what limits applied, and which payment or bonus actions were allowed. Leadership wanted cross-brand analytics without agents accidentally acting on the wrong tenant.
What we delivered
- Brand-aware workspace — strict tenant scoping on every view, action, and API call with role-based permissions per brand
- Player 360 — KYC status, wallet history, game activity, bonus state, and affiliate source in one timeline
- Operator actions — manual adjustments, bonus grants, limits, and notes with full audit log and approval flows where required
- Reporting layer — brand-level and group-level KPIs, export APIs, and hooks into existing BI tools
Outcome
Support and VIP teams cut handle time. Compliance audits relied on centralized logs instead of chat exports. New brands could be onboarded as CRM tenants without rebuilding internal processes.
Need a CRM that fits how you run casinos? Let’s talk.